[1]张静.基于消费者需求的企业社会责任研究[J].镇江高专学报,2013,(03):39-41.[doi:10.3969/j.issn.1008-8148.2013.03.009]
 ZHANG Jing.Research on corporate social responsibility in the perspective of consumers [J].Journal of Zhenjiang College,2013,(03):39-41.[doi:10.3969/j.issn.1008-8148.2013.03.009]
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基于消费者需求的企业社会责任研究()
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《镇江高专学报》[ISSN:/CN:]

卷:
期数:
2013年03期
页码:
39-41
栏目:
经济与管理研究
出版日期:
2013-07-04

文章信息/Info

Title:
Research on corporate social responsibility in the perspective of consumers
作者:
张静
(镇江高等职业技术学校 商贸艺术系,江苏 镇江212016)
Author(s):
ZHANG Jing
(Business and Art Department,Zhenjiang Higher Vocational and Technical School,Zhenjiang 212016,China)
关键词:
企业社会责任消费者视角责任行为
Keywords:
corporate social responsibility consumers perspective responsible behavior
DOI:
10.3969/j.issn.1008-8148.2013.03.009
文献标志码:
A
摘要:
从企业履行社会责任的内容、层次以及对消费者认知的影响等方面研究基于消费者需求的企业社会责任,提出了推动企业履行对消费者社会责任的政策建议。
Abstract:
The thesis researches the corporate social responsibilities in the perspective of consumers from the contents and levels of the enterprises to fulfill their social responsibilities to their consumers, as well as the impact on consumer awareness.  Some policy suggestions to encourage enterprises to fulfill social responsibilities to their consumers are put forward.

参考文献/References:

[1] 黄微分.亟须加快企业社会责任体系建设[J].中国国情分析,2008(12):32-33.
[2] 谭艳华.基于消费者的企业社会责任[J].冶金经济与管理,2008(1):43-44.
[3] 张广宣,莫小勇.基于消费者需求的企业社会责任实现机理[J].商业时代,2007(23):106-107.
[4] 邓子纲.企业社会责任视角下的消费者权益保护[J].消费经济,2009(6):95-97.
[5] 郭红玲.消费者视野中的企业社会责任——关于企业社会责任的消费者调研[J].生态经济,2006(2):73-76.
[6] 马守莉.企业社会责任中消费者责任勿庸置疑[J].滁州学院学报,2007(1):94-95.

更新日期/Last Update: 2013-07-04