[1]高兰英,冯雅颖.项目化教学:广告专业校内实践改革新路径[J].镇江高专学报,2012,(04):70-72.
 GAO Lan ying,FENG Ya ying.Projectbased teaching: new channels for innovation of campus practice of Advertising Specialty[J].,2012,(04):70-72.
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项目化教学:广告专业校内实践改革新路径()
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《镇江高专学报》[ISSN:/CN:]

卷:
期数:
2012年04期
页码:
70-72
栏目:
教海采珠
出版日期:
2012-10-30

文章信息/Info

Title:
Projectbased teaching: new channels for innovation of campus practice of Advertising Specialty
作者:
高兰英1冯雅颖2
(1.  钟山职业技术学院 现代管理与服务系,江苏 南京 210039; 2. 安徽财经大学 商学院,安徽 蚌埠 233030)
Author(s):
GAO Lanying1 FENG Yaying2
(1.Moden Management and Service Department,  Zhongshan Higher Vocational College, Nanjing 210039,China; 2.School of Business, Anhui Finance and Economy University, Bangbu 23300, China)
关键词:
广告专业校内实践项目化教学工作室
Keywords:

Advertising Specialty campus practice projectbased teaching studio

 

文献标志码:
A
摘要:
一直以来,广告专业教学都处于人才培养效果不佳的“窘境”中,动手能力不强、综合素质不高、难与市场要求接轨,均将“矛头”指向广告专业校内实践的失效。专业课程设置与实践需求不同步、教学资源与实践资源的分布不均等原因限制了广告专业校内实践的效果。可在广告实践教学中引入“项目化管理”思维,以学生动手实践为宗旨,积极寻找多元化的项目来源,依托校内实训基地与校内工作室,摸索出项目考核与评价机制,提高学生的专业技能。
Abstract:
For a long time, the teaching of Advertising Specialty lies in the poor effect of “dilemma” in cultivating talented people: ability is not strong; integrated quality is low  unable to meet the market requirements. All these are due to failure in campus practice of Advertising Specialty. The fact that curriculum and practice demand is not synchronous and that teaching resources and the practice of resources distribution is not equal. These factors restrict advertising professional practice effect. “Projectbased management” can be introduced into the teaching of the advertising practice. For the purpose of students practice, we should actively look for a plurality of program sources, fumble the project examination and evaluation mechanism to improve students specialized skills by relying on the practical training base and school studio.
更新日期/Last Update: 2013-01-22