[1]司马双龙,李佩菊.公共外交视野下城市形象国际传播研究[J].镇江高专学报,2018,31(01):82-87.
 SIMA Shuanglong,LI Peiju.A study on international communication of city image in public diplomacy[J].,2018,31(01):82-87.
点击复制

公共外交视野下城市形象国际传播研究
()
分享到:

《镇江高专学报》[ISSN:/CN:]

卷:
31
期数:
2018年01期
页码:
82-87
栏目:
文化长廊
出版日期:
2018-03-05

文章信息/Info

Title:
A study on international communication of city image in public diplomacy
文章编号:
1008-8148(2018)01-0082-06
作者:
司马双龙12李佩菊3
1. 苏州大学 政治与公共管理学院,江苏 苏州215006;2. 常州市人民政府 外事办公室,江苏 常州213000; 3. 江苏理工学院 人文社科学院,江苏 常州213001
Author(s):
SIMA Shuanglong12 LI Peiju3
1. School of Politics and Public Administration, Soochow University, Suzhou 215006, China;
2. Foreign Affairs Office, Changzhou Municipal Peoples Government, Changzhou 21300, China;
3. School of Humanities and Social Science, Jiangsu University of Technology, Changzhou 213000, China 

 

关键词:
公共外交城市形象国际传播
Keywords:
public diplomacy city image international communication
分类号:
G206.2
文献标志码:
A
摘要:
在开放发展的理念下,城市形象国际传播是城市开放发展的题中应有之义。目前,研究者大多以传播学、营销学的理论对城市形象传播进行研究,理论体系存在局限性。在传播行为中存在制度逻辑和实践逻辑不一致、传播的主客体不对称、合意空间的缺失等不足。从政治学和国际关系学的理论视角,以常州市大型人文类电视节目《双城记》为例,将城市形象国际传播嵌入公共外交的框架,通过建构多元化、动态化、品牌化的传播体系,提升传播活动的有效性。
Abstract:
Under the concept of opening and development, the international communication of city image should be the essence of urban open development. At present, researchers study the communication of city image mostly based on the theory of communication and marketing, which has certain limitations in the respect of theoretical system. Furthermore, some inadequacies also exist in the communication behaviors, such as the inconsistency between institutional logic and practical logic, asymmetry of subject and object, and the lack of consensus space, etc. By embedding the international communication of city image into public diplomacy, taking TV program“Twincity”for example, the article intends to explore the optimized strategy of improving the effectiveness of communication through building a communication system of diversity, dynamism, branding from the theoretical perspective of politics and international relations.

参考文献/References:

[1] 季乃礼.国家形象理论研究述评[J].政治学研究,2016(1):104-113,128.
[2] BOULDING K E. National images and international systems[J].The Journal of Conflict Resolution,1959,3(2):120-131.
[3] LYNCH K. The image of the city[M].Cambridge:The MIT Press,1960.
[4] ASHWORTH G J, VOOGD H. Marketing the city:concepts,processes and Dutch applications[J].Town Planning Review,1988,59(1):65-79.
[5] 陈柳钦.城市形象的内涵、定位及其有效传播[J].湖南城市学院学报,2011(1):62-66.
[6] HERRMANNN R K,VOSS J F, SCHOOLER T Y E, et al. Images in international relations: an experimental test of cognitive schemata[J].International Studies Quarterly,2010,41(3):403-433.
[7] 张苾芜.国家形象理论与外交政策动机[J].国外社会科学,2011(1):97-103.
[8] 韩方明.公共外交概论[M].北京:北京大学出版社,2011.
[9] 陈志敏.次国家政府与对外事务[M].北京:长征出版社,2001.
[10] 中国国际友好城市联合会.友城统计[EB/OL].(2017-11-06)[2017-11-06].http://www.cifca.org.cn/Web/YouChengTongJi.aspx.
[11] 陶坚.“融入”和“塑造”国际体系是一个长期进程[J].外交评论:外交学院学报,2015(6):41-46.
[12] 吕晓莉.中国非政府组织在民间外交领域中的作用研究[J].中国治理评论,2013(1):145-175.

相似文献/References:

[1]罗春燕.镇江旅游营销存在的问题及对策分析[J].镇江高专学报,2011,(01):54.[doi:10.3969/j.issn.1008-8148.2011.01.013]
 LUO Chun-yan.Marketing problems in tourism industry of Zhenjiang and analysis of countermeasures[J].,2011,(01):54.[doi:10.3969/j.issn.1008-8148.2011.01.013]

备注/Memo

备注/Memo:
收稿日期: 2017-09-29
基金项目: 江苏省社科基金课题(14TQB001)
作者简介: 司马双龙(1974—),男,江苏丹阳人,博士生,主要从事地方政府与社会治理研究; 李佩菊(1974—),女,江苏南通人,教授,主要从事影视传播、媒介文化研究。
更新日期/Last Update: 2018-03-20